Buy a design for your Squarespace website.
We’ve been selling templates all year and increasingly we are beginning to think that that our users are looking for a design rather than a template. Templates tend to be a 7.0 term as although 7.1 gives you a choice of designs they are all variations on the Fluid engine bas design which can do pretty much anything.
7.0 templates apart from the likes of Brine are restrictive. They may offer options for particular functionalty but not others. 7.1 or ‘fluid engine’ is a design that can be customised to do anything you want and the word template, we think, no longer really applies.
So we’ve renamed or templates page “Buy a design”.
We were asked recently if we had a template that had a side bar. Wells and Five are 7.0 templates that have sidebars but you can easiliy make a sidebar on 7.1.
Design is something most of our clients need help with so it’s much easier to describe ‘Buy a design’ rather than ’Buy a template’.
I discovered this when I was presenting my business at a network meeting recently. Apart from those that had a Squarespace website nobody really knew what I was talking about when I was talking about templates. As soon as I explained that buying a template actually meant buying a design there was an audible ‘ahhh’ in the room.
For those that understand templates the concept is the same. You buy a design you like and move your own content into that design. It’s also the cheapest and easiest way to get into a new website and if you need your current website updating it’s also the best way to update. Particularly if you’re on a version of 7.0.
So for my future blogs will not be referring to templates as now we’re used to the capabilities of 7.1 or fluid engine. I’m going to be talking about designs, because that’s what they are.