1. A Strong brand website

The Brand template can be transformed into a powerful brand website by making the visual identity the main focus. Start by replacing the existing imagery and placeholder content with your own photography, logo, brand colours and carefully written messaging. The bold layout gives you plenty of space to introduce a distinctive headline, explain what makes the brand different and guide visitors towards key actions such as discovering a product, making an enquiry or getting in touch. Fonts, colours, buttons, spacing and other site-wide design elements can all be adjusted to create a consistent identity throughout the website.

2. A Media website

For a media business, the same design can become a more dynamic editorial-style website. Sections can be adapted to showcase articles, interviews, projects, videos, podcasts or other published work, with strong images and headlines creating a clear visual hierarchy. The homepage could introduce the latest or most important content before directing visitors into different areas of the site. Because the design can be adapted with different layouts and content blocks, it can evolve from a simple presentation site into a regularly updated media platform while keeping a consistent visual style.

3. An artist's website

The template can also work particularly well for an artist who wants the work itself to dominate the website. Replace the original imagery with high-quality photographs of paintings, sculptures, installations, illustrations, photography or other creative work, and use the large visual areas to give individual pieces room to breathe. Text can be kept deliberately concise, with sections for an artist statement, biography, exhibitions, commissions and contact details. Gallery layouts, backgrounds and typography can be adjusted so that the website feels like an extension of the artist's own visual language rather than a generic portfolio.

4. A Creative business website

For a creative business, the Brand template can be customised into a portfolio-led website that communicates both personality and professionalism. A design studio, creative agency, production company or independent creative could use the homepage to establish its proposition before introducing selected projects, services, clients and testimonials. Project sections can be reorganised around case studies, allowing images to sit alongside descriptions of the work and the results achieved. The colours, fonts and imagery can then be changed to reflect the character of the business and create a recognisable identity.

The real advantage of starting with the Brand template is that customisation does not have to stop at replacing text and pictures. The design can be treated as a flexible foundation: site-wide styles can be changed first, followed by individual sections, page layouts and content. This makes it possible to retain the strong underlying structure while gradually making the website feel completely bespoke.

For a strong brand, the most important customisation is often the design system. Your own typefaces, colour palette, button treatments, spacing and logo can establish a consistent visual identity across every page. Once those elements are in place, the imagery and written content can be tailored to reinforce the same message, creating a website that feels coherent rather than simply being a pre-designed layout with different words in it.

For a media website, customisation can focus more heavily on content organisation. Individual sections can be adapted to accommodate different types of media, while navigation can be structured around categories, services, publications or subjects. Videos, galleries, forms and other functionality can also be incorporated where required, giving the basic design considerably more scope than its original presentation suggests.

For an artist, customisation can be used to create a more immersive experience. Backgrounds, section heights, image proportions, typography and page order can all be adjusted to make the artwork the central feature. A portfolio can therefore be organised around collections, individual projects or exhibitions, while additional pages provide space for the artist's story, upcoming events, press coverage or ways to make contact.

For a creative business, the template can become a complete marketing website rather than simply an online portfolio. Services can be introduced clearly, projects can demonstrate expertise, testimonials can provide social proof and calls to action can encourage prospective clients to start a conversation. The design can also be extended with additional functionality such as embedded systems, video, forms, downloadable content or other features when needed.

Ultimately, the Brand template works best when it is regarded as a starting point rather than something that has to remain visually unchanged. By replacing the content, establishing your own design system and adapting the sections to suit your objectives, the same underlying design can become a brand-led website, media platform, artist portfolio or creative-business site. The result can retain the clarity and structure of the original while having its own colours, typography, imagery, personality and purpose.