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The Bold Template Overview.
Make a bold first impression
The Bold is designed for businesses that have something important to say and want their website to make an immediate impact. With a confident, vibrant layout and strong visual presence, it gives your brand the space it needs to stand out rather than getting lost in a sea of predictable website designs. It’s an ideal starting point for brands, creative businesses, consultants and ambitious small businesses that want their website to feel distinctive, modern and full of personality.
A professionally designed website, ready for your content
Instead of starting with a blank Squarespace website and spending hours trying to work out the layout, The Bold gives you a professionally designed foundation that is ready to customise. The template includes six pages with a consistent visual theme throughout, so your website feels considered and cohesive from the moment someone lands on it. Simply replace the existing text and images with your own content, adjust the colours, fonts and backgrounds to suit your brand, and you can have a polished website without the time and expense of commissioning a completely bespoke design.
Built to help you engage your audience
The Bold isn't just about looking impressive. Its strong layouts are designed to help you communicate your message clearly and guide visitors through your business. Customisable page backgrounds give you plenty of scope to create different moods and highlight important content, while the included members' area gives you the option to offer exclusive deals, special offers or subscriber-only content. The result is a website that can do more than simply describe your business — it can give visitors a reason to engage with your brand.
A smarter way to invest in your website
At £195, The Bold offers a cost-effective alternative to starting a website design project from scratch. You get a professionally created Squarespace design that has already been planned, built and optimised, allowing you to concentrate your time on your business rather than the technical and creative decisions involved in designing a website from the ground up. Squareguru also includes ongoing support with its templates, so you have help available if you need assistance making the design your own.
Everything you need to get your website moving
The Bold also includes SEO groundwork and is designed to work with Squarespace, giving you a website that you can continue to edit and manage yourself as your business develops. Specialist SEO support as included with template purchases until 30 September 2026, adding further value to the £195 template price during this offer period. If you want a website that looks distinctive, gives your brand room to make an impact and avoids the cost of a fully bespoke build, The Bold provides a ready-made starting point that you can shape into your own.
How we would suggest The Bold Template could be customised to suit your bold design website:
1. A Bold business website
The Bold template is designed to make a business website feel confident, distinctive and immediately recognisable. Its strong visual layout gives you a ready-made foundation, while allowing you to replace the existing text and imagery with content that reflects your own business. You can turn the design into a completely different website simply by introducing your own photography, messaging, services and calls to action.
The backgrounds are particularly useful for creating a bold business identity. Different page and section backgrounds can be customised to introduce your brand colours, contrasting tones or distinctive visual treatments. This means the website can be built around the colours that customers already associate with your business, rather than forcing your brand to fit the original design.
You can also customise the typography, buttons, spacing and other site-wide design elements. Changing the fonts and type hierarchy can dramatically alter the personality of the website, while your logo and brand colours can be introduced throughout the pages. The result can retain the confident structure of the original design while feeling entirely specific to your business.
2. A Website with a strong brand
For a business with an established visual identity, the template provides a strong starting point for bringing that identity online. Your logo, colour palette, fonts, photography and tone of voice can all be incorporated into the design. Rather than simply replacing a few words, you can adapt the individual sections so that the whole website follows the same visual language as your existing brand.
The imagery can be changed to create a much more personal experience for visitors. Professional photography, product images, campaign graphics or carefully selected editorial imagery can replace the original pictures, allowing the website to communicate what makes your business different. Sections can also be rearranged using the Squarespace editing tools, giving you control over how information is presented.
The design can also be adapted as your brand develops. You can change colours, fonts, page layouts and content without having to start again with a completely new website. Additional features such as videos, forms, galleries, booking systems, members areas and downloadable content can also be incorporated where required.
3. A Media business website
The strong visual structure makes the template suitable for a media, production or creative business where imagery and messaging need to work together. Photography, video, portfolio work, projects and case studies can become the focus of individual sections, giving visitors an immediate impression of the type and quality of work you produce.
A media business could customise the pages around its own services, replacing standard sections with areas for recent projects, featured work, clients, testimonials, showreels or contact information. Large headlines and contrasting backgrounds can be used to introduce individual projects and create clear visual breaks between different types of content.
The flexibility of the design means it does not have to remain a simple presentation website. Videos, galleries, embedded content, forms and other functionality can be added to create a more useful experience for visitors. The original bold visual character can therefore become the framework for a media website that is focused on the business's own work, audience and services.
4. A Masculine business website
The Bold design can also be adapted to create a more masculine business identity through considered choices of colour, typography, imagery and spacing. Darker tones, strong typography, monochrome photography, structured layouts and restrained use of colour can all change the character of the original design without changing its underlying structure.
For businesses such as construction, property, automotive, professional services, fitness, consultancy or premium products, the sections can be populated with photography and messaging that communicate strength, precision and confidence. Your own logo and brand colours can be introduced throughout the site, while the typography can be adjusted to create a more distinctive visual identity.
Most importantly, the template is intended as a starting point rather than a fixed design. You can change the global styling, rebuild individual sections, move content around and introduce your own imagery and functionality. This makes it possible to take the original Bold concept in a completely different direction while retaining the strong visual framework that makes the design stand out.
How to set up SEO on this template
Once the Bold template has been customised into your finished website, the first step is to make sure every page has a clear purpose and contains original, relevant content for your business. Replace all placeholder copy with useful information that naturally explains your services, products, location and what makes your business different. Keep the navigation simple and make sure important pages are easy to reach. Google recommends descriptive page URLs and clear site organisation because these help both visitors and search engines understand your website.
Next, review the SEO settings for every important page. Give each page a unique, descriptive SEO title and meta description that accurately reflects what visitors will find there. Avoid using the same title or description across the whole website; your home page, services, about page and contact page should each have their own relevant wording. Google notes that titles can influence the title shown in search results, while meta descriptions may be used to create the search-result snippet.
You should also optimise the content and images throughout the finished Bold website. Use one clear main heading for each page, structure supporting information with appropriate subheadings, and naturally include the phrases your potential customers are likely to search for. Rename image files sensibly, use relevant alternative text, and make sure images are high quality without being unnecessarily large. Add useful internal links between related pages, using descriptive link text rather than generic phrases such as “click here”; this helps visitors and search engines understand the relationship between your pages.
If you buy a template from us before 30th October 2026, we'll add all the SEO you need at no extra cost — a service worth £385.00 if purchased as a package. This means that once your Bold template has been customised into your finished website, we can take care of the SEO setup for you, including the key page-level optimisation needed to give your new website a properly prepared foundation for Google Search. SEO cannot guarantee a particular ranking or position in Google, but well-structured, relevant and useful content gives search engines the information they need to understand your site
