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The Gorgeous Template Overview.
The Gorgeous Squarespace template is designed for brands that want their website to feel as polished, stylish and considered as the service they provide. With its elegant split-background design and strong visual presentation, it is particularly well suited to coaches, wellbeing practitioners, lifestyle businesses, therapists and personal brands. The layout gives your photography, messaging and brand identity plenty of space to make an impression, creating a premium-looking website without the premium price tag of a bespoke build.
One of the biggest advantages of The Gorgeous is how easy it is to make your own. The core design and structure are already professionally created, so you don't have to start with a blank Squarespace page or spend hours working out what goes where. Simply replace the template's images and text with your own content, adjust the colours and fonts to reflect your brand, and customise the pages around your services. This gives you the freedom of a personalised website while removing much of the design guesswork.
The template is also built with small businesses in mind, making it a practical choice when you want to get your website online quickly. Rather than commissioning a completely bespoke website from scratch, you begin with a finished design that has already been built in Squarespace. Our templates are designed to be mobile-friendly, easy to customise and ready to adapt to different businesses. That means you can concentrate your time and budget on your business, your content and your customers rather than the technical process of creating a website from the ground up.
At £195.00 The Gorgeous offers a cost-effective alternative to a fully custom-designed website. Custom website projects can cost upwards of £2,500, while its templates provide a professionally designed starting point for a fraction of that cost. The £195 price therefore gives a small business access to a polished Squarespace design without taking on the larger investment, longer development time and complexity associated with a bespoke website.
There is also added value beyond the design itself. We provide ongoing support with its templates, including help with getting your site up and running, and domain connection is included. At the time of writing, We are offering its specialist SEO service with template purchases until 30 September 2026, which is normally worth £385. For a coaching, wellbeing or lifestyle business looking for an attractive, flexible and affordable online presence, The Gorgeous provides a ready-made foundation that can be shaped into a website that feels distinctly yours.
How we would suggest The Gorgeous Template could be customised to an artists, designer, or lifestyle website.
1. A Consultant's website
The Gorgeous template can be transformed into a sophisticated consultant’s website by replacing the lifestyle-focused imagery and placeholder content with a strong personal brand, professional photography and clear messaging about the consultant’s expertise. The split-background design can be used to separate different areas of the business, such as services, experience, client results and contact information. Typography, colours and buttons can all be adapted to create an identity that feels authoritative without becoming overly corporate. A prominent call-to-action can guide visitors towards booking a consultation, making an enquiry or arranging an introductory call.
2. An artist's website
For an artist, the Gorgeous template can become a highly visual portfolio where the artwork takes centre stage. The existing image areas can be replaced with carefully selected examples of paintings, sculpture, photography, illustration or other creative work, while the accompanying text can introduce the artist and explain their practice. The template’s contrasting backgrounds can help individual collections or projects feel distinct, creating an editorial-style presentation. Galleries and additional portfolio sections can also be incorporated, allowing the website to grow as new work is produced.
3. A Designer's website
A designer can customise the Gorgeous template into a polished portfolio that demonstrates both creative ability and professional experience. Instead of using generic lifestyle imagery, each visual section can showcase branding projects, interiors, graphics, digital work, products or other selected commissions. The navigation can be simplified around areas such as Work, About, Services and Contact, while individual project pages can provide space for case studies and supporting information. Changing the fonts, colour palette, spacing and buttons makes it possible to bring the whole design in line with an established visual identity.
4. A Fashion website
For a fashion brand, the Gorgeous template can be adapted into a visually led website with photography, campaign imagery and strong editorial typography. The split backgrounds provide a natural way to introduce different collections, seasonal stories or categories, while large images can communicate the personality of the brand immediately. Product information and shopping functionality can be added where required, turning the presentation-led design into a more complete fashion storefront. The colours, typography and spacing can then be refined to reflect whether the brand is minimalist, luxurious, experimental or contemporary.
5. A Consultant's website
Another advantage for a consultant is that the template does not have to remain a simple brochure website. Sections can be rearranged around the consultant’s actual customer journey, perhaps beginning with a clear statement of expertise, followed by services, client outcomes, testimonials, an introduction and a contact or booking section. Forms, scheduling systems, downloadable resources and other functionality can also be incorporated when needed. This means the original visual design can remain intact while the underlying structure becomes highly specific to the consultant’s business.
6. An artist's website
An artist could take the customisation considerably further by making the website feel almost like a digital exhibition. The original content can be removed and replaced with a carefully edited selection of work, exhibition information, biography, press coverage and contact details. Different background treatments can distinguish collections or periods of work, while full-width imagery can create an immersive experience. A blog or news section could also be used to announce exhibitions, studio updates and new collections, helping the site remain current rather than functioning only as a static portfolio.
7. A Designer's website
For a designer, customisation can focus particularly on the relationship between projects and supporting text. A homepage could introduce the designer’s approach before leading visitors into selected projects, with each project using its own combination of images, descriptions and links. Unnecessary sections can be removed and new ones added, meaning the finished website does not need to resemble the original template beyond its underlying visual framework. The result can therefore feel like a bespoke portfolio while benefiting from an already-developed professional layout.
8. A Fashion website
Fashion brands can also use the template as the starting point for a strong brand story rather than simply displaying products. Campaign photography, collection launches, designer biographies and editorial content can be arranged into a visual journey through the brand. Product or shop functionality can then be introduced where necessary, while calls-to-action can direct visitors towards individual products, collections or enquiries. Because the template supports changes to colours, fonts, imagery and page structure, its overall appearance can be pushed towards a distinctive fashion identity rather than retaining the look of the original design.
9. One design, many identities
What makes the Gorgeous template particularly adaptable is that the customisation goes beyond simply replacing a few photographs and words. The site-wide design system can be changed through fonts, colours, heading styles, buttons, spacing and other visual settings, while individual sections can be redesigned or rearranged around the content of the business. Images, videos, galleries, forms, newsletters, social links, blogs and portfolio elements can also be introduced where appropriate. This creates considerable scope for turning the same starting point into four very different types of website.
10. Building a genuinely personal website
Ultimately, the Gorgeous template works best when it is treated as a starting point rather than a finished website. A consultant can make it feel personal and professional, an artist can turn it into an online gallery, a designer can build a detailed portfolio, and a fashion business can create an image-led brand experience. In each case, the most important customisation is matching the content, navigation and visual identity to the intended audience. With the imagery, copy, colours, typography, sections and functionality changed appropriately, the same underlying design can support very different businesses while retaining a polished and cohesive appearance.
How to set up SEO on this template.
Once the Gorgeous template has been customised into your finished website, the next step is to make sure the design and content are properly optimised for search engines. The template provides a strong visual and technical starting point, but your finished website needs to reflect your actual business, services, location and customers. For this particular design, we recommend making the homepage clearly target your main coaching, wellbeing or lifestyle service, while creating dedicated pages for individual services wherever appropriate. Your headings should describe what you actually offer, rather than simply being decorative, and your images should be compressed and given useful, descriptive alt text.
Each important page should also have its own SEO page title and meta description. Your page titles should be clear, concise and relevant to the searches you want to appear for, ideally including your principal service and location where this makes sense. Meta descriptions should provide a useful summary of the individual page rather than repeating the same wording throughout the website. Google explains that unique, descriptive page titles help communicate what a page is about, while relevant descriptions can influence the information shown in search results.
The finished Gorgeous website can then be strengthened with useful supporting content. Consider adding FAQs that answer genuine customer questions, testimonials that demonstrate your experience, information about your approach or expertise, and helpful articles covering subjects your potential customers are searching for. These sections should be written naturally for your visitors rather than simply filled with keywords. Internal links between related services, FAQs and articles can also help visitors navigate the site and help search engines understand the relationship between your pages.
We will do the SEO for you. If you buy one of our templates before 30th October 2026, we will include all the SEO work you need for your completed website, normally valued at £385.00. Once you have replaced the template content with your own text, images, services and business information, we can apply the SEO to the finished site, including the key optimisation work needed to help search engines understand and index your website. SEO cannot guarantee a particular Google position, but properly optimising the finished website gives search engines the information they need to understand your pages and your potential customers a clearer reason to visit.
