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The Boutique Template Overview.
The Boutique template is designed for accommodation businesses that want their website to look as appealing as the experience they offer. Created with boutique hotels, guest accommodation, restaurants and Airbnb-style properties in mind, it puts beautiful photography at the heart of the design, giving you plenty of space to showcase rooms, interiors, facilities, food and the destination. The result is a polished, image-led website that can immediately communicate the character and personality of your property.
A major advantage of The Boutique is the way it guides visitors through the website. Carefully positioned call-to-action buttons are incorporated into the image areas, making it easy for visitors to move from inspiration to action — whether they want to view accommodation, discover your restaurant, find out more about the property or make an enquiry. This gives the website a clear purpose while keeping the overall design elegant and uncluttered.
Because The Boutique is built specifically for Squarespace 7.1, you get the flexibility of a professional website without having to start the design process from scratch. Simply replace the template's images, text, colours and branding with your own content and you can create a website that feels unique to your business. The template is also responsive, so your photography and content are designed to work across desktop, tablet and mobile devices.
At £195.00 The Boutique offers a cost-effective alternative to commissioning a completely bespoke website design. You are buying a professionally designed starting point rather than spending weeks deciding on layouts, typography, navigation and page structure yourself. Our templates are intended to give small businesses a premium-looking website while avoiding the much higher cost and longer timescale associated with a fully custom website.
The value goes beyond the design itself. We provide ongoing support with its templates, and domain connection is included, helping remove some of the technical work involved in getting your new website live. The templates also include SEO groundwork, we are currently offering our specialist SEO service as an additional-value inclusion until 30 September 2026. For a hotel, holiday rental or hospitality business looking for a professional online presence without a large design budget, The Boutique provides a ready-made foundation that can be customised and launched much more quickly.
How we would suggest The Boutique Template could be customised to an AirBNB, hotel, restaurant or hospitality website.
1. An AirBNB website
The Boutique template is particularly well suited to an AirBNB-style accommodation website because its highly visual design allows the property itself to become the focus. Large, high-quality photographs can showcase bedrooms, living spaces, kitchens, gardens, views and distinctive architectural features, while prominent call-to-action buttons can direct visitors towards availability, booking information or an enquiry page. The template can be customised by replacing the existing imagery and placeholder content with photographs and descriptions that reflect the individual property, creating a website that feels personal rather than like a generic accommodation listing.
For an AirBNB or holiday-let business with several properties, the structure can also be adapted to make each property easy to discover. Individual pages can be created for different apartments, houses, cottages or rooms, with dedicated galleries, descriptions, amenities, location information and booking links. Buttons can be positioned strategically throughout the pages so visitors can move naturally from viewing a property to checking availability or making an enquiry. The template's flexible Squarespace structure also allows additional functionality, such as embedded booking systems, to be incorporated when required.
2. A Restaurant website
The Boutique template can be transformed into an elegant restaurant website by replacing accommodation-focused content with food, interiors and dining photography. Strong hero images can introduce the restaurant, while separate sections can be used to highlight the menu, private dining, seasonal dishes, chefs, events and the overall dining experience. Calls to action can then be customised to encourage visitors to view the menu, make a reservation, contact the restaurant or find its location.
The visual structure is also useful for restaurants that want their website to communicate atmosphere as well as practical information. Photography of the dining room, dishes, bar, outdoor terrace and kitchen can be combined with concise text to create an engaging journey through the site. A restaurant could also add an online booking system, enquiry form, downloadable menu or event information, allowing the original template to become a complete digital presence rather than simply an online brochure. The underlying Squarespace design is intended to be flexible and can accommodate forms, galleries, videos, buttons and other content blocks.
3. A Hotel website
For a boutique hotel, the template can be customised into a sophisticated website centred around rooms, facilities and the guest experience. The homepage could introduce the hotel with a striking image, followed by sections featuring bedrooms, suites, dining, spa facilities, local attractions and special offers. Each room type could have its own page containing photography, descriptions, facilities, occupancy information and a prominent booking button, giving potential guests the information they need before making a reservation.
The template can also be adapted to give a hotel a distinctive visual identity. Fonts, colours, buttons, spacing and other global design elements can be changed to match the hotel's branding, while individual sections can be rearranged to suit its content. This means a traditional country house hotel, a contemporary city hotel or a small coastal property could all use the same starting design while achieving very different results. Booking functionality and other integrations can also be incorporated into the finished website where required.
A hotel website could go further by using the template to sell the complete guest experience rather than focusing exclusively on rooms. Dedicated sections could promote the restaurant, afternoon tea, weddings, conferences, spa treatments, experiences and local activities. Photography and carefully positioned calls to action can guide visitors towards the part of the hotel that interests them, while additional pages can provide practical information such as directions, contact details, accessibility information and frequently asked questions. This makes the template adaptable to both smaller independent hotels and more complex hospitality businesses.
4. A Hospitality website
The Boutique template can be customised for a broader hospitality business where accommodation, food, events and experiences are all part of the offering. For example, a hospitality company could use the homepage to introduce its overall brand before directing visitors to separate areas for accommodation, dining, weddings, private events and corporate functions. The strong image-led structure is particularly useful for communicating experiences that are difficult to describe through text alone.
A hospitality website can also use different types of content within the same design. Galleries can showcase venues and events, videos can introduce the property or experience, forms can capture enquiries, and buttons can direct visitors towards booking or contact pages. Because the template is built within Squarespace, its sections can be rearranged and adapted rather than being restricted to their original purpose. This makes it possible to retain the overall visual style while changing the site's structure around the needs of the business.
For a wedding or events venue, for example, the Boutique design could become a highly visual sales website featuring the ceremony spaces, reception rooms, accommodation, catering and previous celebrations. Separate enquiry forms could be created for weddings, private parties and corporate events, while galleries could demonstrate how the venue looks when dressed for different occasions. Calls to action can then be tailored to encourage visitors to enquire, arrange a viewing or check availability, turning the template into a practical lead-generation website.
Ultimately, the biggest advantage of customising the Boutique template is that the original design does not have to dictate what the finished website looks like. The colours, fonts, images, page structure, sections, navigation and functionality can all be adapted around the business. The result can therefore be an AirBNB website, restaurant, hotel or wider hospitality website that has its own branding and content while benefiting from an established, image-led starting point. The template is specifically described as suitable for hotels with restaurants and AirBNB-style properties, while its flexible Squarespace structure allows it to be adapted much further.
How to set up SEO on this template.
Once you have customised the Boutique template and turned it into your finished website, the next step is to make sure every page is properly prepared for search engines. The Boutique design is particularly well suited to hotels, guest accommodation and destination-based businesses, so your SEO should focus on the type of accommodation you provide, the location you are in and the experiences or facilities you offer. Replace all placeholder page titles, headings and text with clear descriptions of your own business, making sure that each important page has a specific purpose and targets the searches your potential guests are likely to make. Google recommends using descriptive, concise and unique page titles rather than generic titles such as “Home”.
Your images are also an important part of completing the website properly. Use high-quality photographs of your rooms, property, facilities and surrounding area, but make sure the files are appropriately sized and named before uploading them. Add useful alternative text to images so that their content can be understood by search engines and visitors using assistive technology. Your main accommodation, rooms or facilities should have clear, descriptive pages where appropriate, with straightforward navigation and internal links between related sections. This gives visitors an easier journey through the website while also helping search engines understand how the different parts of your site relate to one another.
You should then complete the SEO information for each important page, including the page title, SEO description and relevant content. Avoid copying the same description across every page; Google recommends creating unique descriptions that accurately summarise the individual page. It is also worth checking your URLs, headings, links, mobile presentation, structured data and other technical SEO foundations before launching. Search Console can then be used to monitor how Google is finding and indexing the finished website. SEO is not simply about adding a few keywords—it is about making the website clear, useful and relevant to the people searching for your type of accommodation or destination.
And there is an added benefit when you buy this template from us before 30 October 2026. Once you have customised the template with your own business information, text and photographs and your website is ready to go live, we will add all of the SEO you need for your finished website at no additional cost. This specialist SEO package is worth £385.00 if purchased separately, so buying the template before the offer deadline means you can have the SEO work completed as part of your purchase.
