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The Lifestyle Template Overview.
A stylish website without the bespoke price tag
The Lifestyle template gives your business a professionally designed website from which to build your brand, without the time, cost and complexity of starting a website from scratch. Created with lifestyle businesses and product-led brands in mind, its distinctive design has just the right amount of personality — a little quirky, but never over the top. At £195.00 it offers an accessible way to give your business a polished, credible online presence without committing to the cost of a fully bespoke website.
Designed to make your products look their best
For lifestyle brands, presentation matters. The Lifestyle template gives you a carefully considered structure for showcasing your products, photography, brand story and content in a way that feels contemporary and engaging. The design provides plenty of flexibility, so you can adapt the pages around what makes your business different, whether you're selling products, promoting a collection or building a distinctive lifestyle brand.
Flexible enough to make it genuinely yours
A template shouldn't make every business look the same. The Lifestyle design includes a choice of page layouts and can be customised with your own images, text, fonts and branding, giving you the freedom to create a website that feels like your business rather than a generic template. It's a practical starting point that saves you from making hundreds of design decisions, while still leaving plenty of room for your own personality and creative direction.
Get online quickly and keep control
One of the biggest advantages of starting with a ready-made website is the time it saves. Instead of waiting weeks or months for a website to be designed and developed from the ground up, you can start with an established structure and concentrate on adding your own content. Our templates are designed for Squarespace and are intended to be easy to customise, while the sites are built to work well on mobile devices too.
Professional design at a straightforward price
The Lifestyle template offers a cost-effective alternative to commissioning a completely bespoke website, while still giving you a professionally designed foundation. You get a distinctive visual starting point, flexible layouts and the ability to adapt the design to your own brand — all without paying for a full custom design process. For a small business or growing lifestyle brand that wants to look established online while keeping its website budget under control, The Lifestyle template provides a simple and practical way to get started.
How we would suggest The Lifestyle Template could be customised to a shop, a lifestyle business or any business offering a lifestyle service.
1. A Stylish shop website
The Lifestyle template can be transformed into a stylish online shop by putting the emphasis firmly on your products and brand photography. Product categories, featured collections, new arrivals and individual product information can be introduced into the existing page structure, while the typography, colours and imagery can be changed to create a distinctive visual identity. Product blocks and shop functionality can be incorporated into the design, allowing the template to become a complete e-commerce website rather than simply a promotional brochure.
2. A Lifestyle business website
For a lifestyle business that sells an experience, service or collection of products, the template can be customised to tell the story behind the brand. Instead of concentrating solely on products, the sections can introduce the business, explain its philosophy, showcase photography, highlight services and direct visitors towards making an enquiry or purchase. The flexible layouts make it possible to remove sections that are unnecessary and rebuild them around your own content, creating a website that feels individual rather than like a standard template.
3. A Health website
The same design can be given a more professional and reassuring character for a health-related business. Images can be replaced with appropriate photography, colours can be softened or adapted to the brand, and sections can be created for treatments, services, practitioner information, frequently asked questions and contact details. Where appropriate, booking functionality, forms, downloadable information and other integrations can also be incorporated, making the website useful as well as visually engaging.
4. A Coach or Therapist's website
For a coach or therapist, the Lifestyle template can be adapted into a more personal, service-led website. The homepage could introduce the practitioner and their approach, followed by sections explaining different programmes or sessions, testimonials, frequently asked questions and a clear booking or contact button. The imagery, typography and colours can be changed to create anything from a calm and understated feel to a more contemporary and energetic personal brand. Booking systems and other functionality can also be incorporated into the design.
The template's flexibility is particularly useful because customisation is not limited to simply changing the words and photographs. Individual sections can be moved, redesigned or removed, while new blocks such as forms, newsletters, videos, galleries, FAQs, social links, blogs, portfolios, products and scheduling tools can be introduced. This means the same underlying design can be reshaped around very different types of business.
For a stronger brand identity, the first stage should be to establish the overall visual system. Fonts, heading sizes, colours, buttons, spacing, corner treatments and other global styles can all be changed so that the website reflects the business rather than the original template. Once these global choices are established, individual sections can be adjusted to make the content and imagery work naturally within the new visual identity.
The navigation can also be customised according to the purpose of the website. A shop might prioritise Shop, Collections, About and Contact, while a coach or therapist could use Services, About, Testimonials, FAQs and Book. A health business might need separate pages for treatments, practitioners and resources. Structuring the navigation around what visitors actually need to find makes the finished website feel purpose-built rather than simply adapted from an existing design.
Photography is another particularly important part of the transformation. Replacing the original placeholder imagery with high-quality photographs of your products, premises, team, clients or working environment can completely change the character of the website. Combined with your own colours, logo and typography, the existing layouts can become recognisably yours while retaining the polished structure of the original design.
The homepage can be rebuilt around the action you want visitors to take. For a shop, this could be browsing products and purchasing; for a lifestyle business, it might be discovering the brand and making an enquiry; for a health business, booking an appointment; and for a coach or therapist, arranging an initial consultation. Sections can therefore be reordered so that the visitor moves logically from introduction and information towards the relevant call to action.
Ultimately, the Lifestyle template works best when it is treated as a starting point rather than something that has to remain visually or structurally unchanged. Its layouts can be adapted, its global styling can be replaced, and additional functionality can be added to suit the business. Whether the finished website is an online shop, lifestyle brand, health practice or personal coaching and therapy website, the aim is to retain the strengths of the original design while making the content, structure and visual identity completely specific to the business.
How to set up SEO on this template
Once the Lifestyle template has been customised into your finished website, the first step is to make sure the content reflects your business clearly. Replace all placeholder copy with useful, original text that explains what you sell, who you sell to and what makes your business different. Make sure your main services or products have their own clear sections or pages, and use descriptive headings throughout the website. High-quality, relevant images should also be added, with suitable file names and image descriptions where appropriate. This will make the finished website more useful to visitors as well as giving search engines a clearer understanding of your business.
Next, review the structure of your website and make sure visitors can move around it easily. Your navigation should be simple, with important pages such as Home, About, Services or Products and Contact easy to find. Each page should have a clear purpose and a relevant page title, rather than relying on generic titles. You should also check that your buttons and links lead visitors towards useful actions, such as making an enquiry, booking, purchasing a product or getting in touch. A well-organised website provides a clearer journey for visitors and creates a better foundation for SEO.
Once your content and page structure are finished, the SEO settings can be completed. This includes preparing appropriate page titles and descriptions, reviewing headings, optimising relevant images, checking your URLs, and making sure important pages can be found and understood by search engines. If you are redesigning an existing website, it is particularly important to preserve relevant existing URLs and SEO history wherever possible. The template is designed to be customised extensively, so the SEO work can be tailored around the finished website rather than the original template content.
If you buy a template from us before 30th October 2026, we will add all the SEO you need to your finished website at no extra cost — a service worth £385.00. This means you can concentrate on getting your branding, products, services, photographs and wording right while we take care of the SEO setup once your website has been customised. The offer is available when you purchase one of our templates before 30 October 2026, giving you an additional £385.00 of SEO work included with your template purchase.
