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The Pie Template Overview.
A simple website that puts your food business first. The Pie is a clean, one-page Squarespace template designed for food businesses that want a professional website without the complexity of a large, multi-page site. Its scrolling layout gives customers a straightforward way to discover what you offer, see your food, find important information and get in touch. It’s particularly well suited to cafés, bakeries, food trucks, takeaways and small restaurants that need an effective online presence without unnecessary extras.
Get online quickly, without starting from scratch. One of the biggest advantages of The Pie is that the design work has already been done for you. Instead of spending time working out page layouts, typography, sections and how everything should fit together, you can start with a professionally designed structure and replace the example content with your own words and images. The template is built for Squarespace 7.1, so once it’s customised, you can continue to edit and manage your website yourself.
A focused design for customers who want information fast. The one-page format keeps the customer journey simple. Your menu or offering, photography, story, location and contact details can be brought together in one easy-to-scroll experience. For a small food business, this can be a real advantage: customers don’t have to navigate through lots of pages to find the information they need. The design can also be adapted as your business develops, with additional content or functionality added when required.
Professional design without the cost of a bespoke website. The Pie costs £195.00 giving you a professionally designed starting point for a fraction of the investment typically associated with commissioning a completely custom website. You still have the flexibility to add your own branding, photography, text and content, while avoiding the time and expense of designing the site structure from the ground up. Squareguru also provides worldwide support, giving you help with the template if you need it.
A practical choice when you want to launch and get on with your business. The Pie is designed for food businesses that need a good-looking website without turning their website into a major project. It combines a ready-made professional design with the flexibility of Squarespace, giving you a cost-effective way to establish your online presence. If your business mainly needs to showcase its food, communicate the essentials and make it easy for customers to find you, The Pie gives you a focused foundation you can make your own.
How we would suggest The Pie Template could be customised to a cafe, hospitality or restaurant website.
1. A cafe website
The Pie template can be customised into a stylish and welcoming website for a cafe, coffee shop or small food business. Its simple one-page scrolling structure makes it particularly useful when you want customers to find the essentials quickly without clicking through lots of different pages. You could replace the existing imagery with photographs of your cafe, signature coffees, cakes, pastries or breakfast dishes, while changing the text to introduce your business, location and atmosphere. The template's colours, fonts and branding can also be adjusted so the website reflects the personality of your cafe.
For a cafe, the sections could be organised around the information customers are most likely to need: an introduction, a short menu, photographs, opening times, location and contact details. A prominent button could take visitors to your contact information, booking system or another important part of the site. Because the template is built in Squarespace, additional functionality such as forms, booking systems, videos and other embedded features can be incorporated if required.
2. A restaurant website
The Pie template can also be transformed into a compact restaurant website, particularly for an independent restaurant that wants to showcase its food without creating a large, complicated site. The large visual areas can be used for high-quality photographs of dishes, the dining room or the restaurant itself, while the text sections can introduce the restaurant's story, cuisine and approach. The menu can become one of the most important sections, giving visitors a quick overview of what is available before they decide to visit.
A restaurant version could also be customised around bookings and practical information. Opening hours, address, contact details and reservation links can be positioned towards the end of the scrolling journey, while calls to action can encourage visitors to book a table or get in touch. If more functionality is needed, the template can be extended with embedded booking systems and other features, allowing the simple one-page design to remain visually clean while providing useful restaurant functionality.
3. A food truck website
For a food truck, the Pie template can provide a particularly straightforward way to establish an online presence. The homepage could immediately communicate the name of the food truck, its speciality and its visual identity, followed by photographs of popular dishes. The menu can then be displayed clearly, with sections for bestsellers, specials or different types of food. Colours, typography, photography and the logo can all be changed to create a distinctive identity that matches the truck itself.
The one-page format is also useful for communicating information that changes regularly. A food truck could use the website to explain where it operates, provide current opening information, promote upcoming events and direct customers towards social media. If the business takes bookings for private parties or events, a contact or booking form could be added. This keeps the website focused on the information customers actually need while making it easy for the owner to update the content as the business changes.
4. A 'One pager' website
The Pie template is specifically presented as a design for a food business that needs a one-page website, making it suitable for businesses that want a professional online presence without a large number of individual pages. The scrolling layout allows all of the important information to be brought together into one continuous journey. Instead of making visitors search through a complicated navigation system, the site can introduce the business, show its products or food, explain what makes it different and finish with a clear way to make contact.
The one-page format can be customised simply by replacing the template's placeholder text and images with your own content. You can also change the colours, add your own logo and adjust the design so that it feels like your brand rather than a generic template. This makes it possible to start with the existing layout while creating a completely different visual identity through your own photography, typography, wording and branding.
The structure can also be adapted according to what the business wants visitors to do. A cafe might want people to find its location and menu, a restaurant might prioritise reservations, while a food truck might want visitors to discover where it will be next. The template can therefore be rearranged and populated with different content while retaining its basic scrolling structure. The underlying Squarespace design can also accommodate additional elements such as videos, sidebars, booking systems, members areas and downloadable content where appropriate.
For a new food business, another advantage of this approach is that the website can be kept deliberately simple. Rather than waiting for a large website to be designed and developed, the business can start with the ready-made layout and concentrate on getting its own photographs, menu, brand information and contact details in place. The template is designed to be edited within Squarespace, so the owner can continue updating the website after it has been launched.
Ultimately, the Pie template works as a flexible starting point rather than a fixed design. The published guidance explains that the templates can be adapted to different businesses by changing the text, images, colours, fonts and functionality. That means the same basic one-page structure can become a polished cafe website, a restaurant website, a food truck website or a simple standalone website for almost any small food business that wants to get online quickly.
How to set up SEO on this template.
Once you have customised the Pie template into your finished website, the next step is to make sure the content is properly prepared for search engines. Because the Pie is a one-page design, it is particularly important that the page has a clear structure, with one strong H1 explaining exactly what the business does, followed by well-organised H2 sections covering your products or services, location, useful information, FAQs and contact details. Keep the wording natural and focused on the phrases your customers are actually likely to search for rather than trying to include lots of unrelated keywords.
The images should also be optimised before the website goes live. Use good-quality images that represent your business, but make sure they are appropriately sized and compressed so that they do not unnecessarily slow down the page. Give important images descriptive file names and meaningful alt text that explains what each image shows. Your page title and meta description should clearly communicate what the business offers and where it operates, while your page content should reinforce the same subject naturally.
Because the Pie is primarily a one-page website, there is a limit to how many different searches you can target effectively from a single URL. If your business provides several important services, sells different products or operates across several locations, consider adding dedicated pages in the future so that each can have its own focused content and SEO. The basic technical foundations of the template are designed to support SEO, including mobile optimisation, clean URLs, SSL, XML sitemaps and structured data; the finished website then needs its actual business content, titles, descriptions, headings, images and internal links properly optimised.
We’ll take care of the SEO for you. If you buy a template from us before 30th October 2026, we will add all the SEO you need to your finished website, including the optimisation required once your own content has been added. This SEO service is worth £385.00 if purchased as a package, so you can concentrate on getting your website looking and working exactly as you want while we take care of the search-engine optimisation. The template itself is designed to be customised, so you can change the colours, fonts, images, text, sections and functionality to make the finished website completely yours.
