How to Choose a Squarespace Template That Converts.
The right Squarespace website template can improve conversions by creating a clear, professional, and user-friendly experience for visitors.
While a template alone cannot guarantee more sales, enquiries, or sign-ups, it provides the foundation for how information is presented and how users navigate a website.
A well-designed layout can make important content easier to find, highlight calls to action, and create a positive first impression. Since visitors often form an opinion about a website within seconds, choosing a template that suits the business and its audience can have a meaningful impact on how people interact with the site.
The three templates below are examples of the 30 or so designs we have in our collection.
A lovely design with split backgrounds. Would suit any business where style and presentation is important. Just swap over the images and the text.
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This template is a really easy one to make your own. The design is easy to adapt to your own business. It's very slick and contemporary and looks great on mobile.
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Very bold layout. If you have a strong message and need to present it in cool vibrant way. You can customise the page backgrounds.
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One of the main ways a Squarespace template can support conversions is through its layout and navigation. A good template should make it straightforward for visitors to understand what a business offers and what they should do next. Clear menus, well-positioned buttons, readable text, and logical page structures can reduce confusion and help users move naturally towards an enquiry form, booking page, product page, or checkout. If visitors have to search for key information or struggle to navigate between pages, they may leave before taking action.
The visual design of a template can also influence trust and credibility. A professional-looking website can reassure potential customers that a business is established and takes its products or services seriously. Squarespace offers templates with different styles, layouts, and features, so businesses can choose an option that reflects their brand while still keeping usability in mind. Consistent colours, typography, imagery, and spacing can help create a cohesive experience. However, attractive design should support the site's purpose rather than distract visitors from important information or calls to action.
Mobile responsiveness is another important consideration when choosing a Squarespace template. Many people browse websites using smartphones and tablets, so a template needs to work effectively across different screen sizes. Buttons should be easy to tap, text should remain readable, images should load appropriately, and visitors should not need to constantly zoom or scroll horizontally. A template that provides a smooth mobile experience can make it easier for visitors to complete actions such as making an enquiry, purchasing a product, or signing up for a service.
Ultimately, the right Squarespace template can contribute to better conversions, but it is only one part of the process. The effectiveness of a website also depends on factors such as persuasive copy, strong calls to action, relevant offers, page speed, pricing, trust signals, and the quality of the overall user experience. Businesses should therefore choose a template based on their audience and conversion goals rather than simply selecting the most visually appealing design. With the right combination of template, content, functionality, and ongoing testing, a Squarespace website can provide a strong foundation for turning more visitors into customers or enquiries.
Below details how well each of our current templates can improve conversions….
You can see all of our templates here
The Awesome
The Awesome template can improve conversions by giving marketing, social media and creative businesses a contemporary, engaging website that gets visitors quickly from discovering the brand to taking action. Its clear calls to action, connected page structure and mobile-friendly design help create a smooth journey towards making an enquiry, booking a service or getting in touch.
The Fitness
The Fitness template is designed to turn interest into bookings by making services, classes and calls to action immediately visible. Strong imagery, clear navigation and integrated booking and payment functionality reduce friction, allowing visitors to move quickly from discovering a fitness or wellbeing service to booking and paying for a session.
The Cafe
The Cafe template can improve conversions by putting the information customers want most—such as the menu, brand story and booking options—within a simple scrolling experience. Its mobile-focused design makes it particularly effective for visitors searching while they are out and about and ready to make a decision.
The Pages
The Pages template can improve conversions by giving businesses enough space to explain individual services clearly without overwhelming visitors on one page. Its structured navigation helps potential customers find the information relevant to them, while clear pathways between pages can encourage them towards an enquiry, booking or purchase.
The Bold
The Bold template can improve conversions by making a strong brand message impossible to miss. Its confident visual design and prominent content sections help businesses communicate what makes them different quickly, while a consistent design across the site keeps visitors focused on the next step.
The Scrolling
The Scrolling template can improve conversions by creating an immersive journey where content, imagery and calls to action unfold naturally as visitors move down the page. This makes it particularly useful for brands that need to make a memorable first impression while gradually building interest and encouraging visitors to take action.
The Hospitality
The Hospitality template can improve conversions by presenting food, hospitality or lifestyle businesses in a polished, easy-to-navigate format. Its clear page structure and distinctive navigation help visitors find important information quickly, while the mobile-friendly experience supports customers who are searching, choosing and booking from their phones.
The Store
The Store template can improve conversions by putting products and the shopping experience at the centre of the website. Its strong visual presentation, multiple page layouts and integrated shop make it easier to showcase products, communicate the brand and move visitors towards purchasing online.
The Bonkers
The Bonkers template can improve conversions for brands that need to stand out rather than blend in. Its animated backgrounds and highly distinctive visual style can capture attention immediately, helping create a memorable brand experience while consistent navigation and clear content guide visitors towards taking the next step.
The Clouds
The Clouds template can improve conversions by combining a distinctive visual identity with a clear, structured user journey. Its strong homepage links visitors to the key areas of the business and uses prominent calls to action, helping people understand the offer and move naturally towards making contact.
The Services
The Services template can improve conversions for trades, property and outdoor service businesses by creating an immediate sense of professionalism and trust. A straightforward structure makes it easy to explain services and demonstrate expertise, while local-search optimisation can help bring relevant potential customers to the site in the first place.
The Tradesman's
The Tradesman's template can improve conversions by helping traditional trades and property businesses look more professional and distinctive than a standard trades website. Strong presentation of completed work, consistent branding and local-search visibility can build confidence and make it easier for prospective customers to get in touch.
The Wedding
The Wedding template can improve conversions by combining emotional imagery with clear, organised information. For wedding businesses, this helps visitors understand the service, explore the experience and feel confident about making contact, while an email sign-up facility provides another way to continue the relationship with potential customers.
The Brand
The Brand template can improve conversions by putting the business's identity and central message front and centre. Its bold sections and minimal text encourage visitors to absorb key messages quickly, while consistent page design helps reinforce the brand and guide visitors towards an enquiry or purchase.
The Wedding Services
The Wedding Services template can improve conversions by presenting wedding-related services in a sophisticated, uncluttered way. Its combination of text and imagery allows businesses to communicate both their personality and their offering quickly, helping prospective clients move from inspiration to enquiry with less effort.
The Lifestyle
The Lifestyle template can improve conversions by giving brands a distinctive visual identity without making the website difficult to navigate. Its unusual image layouts help capture attention and differentiate the business, while a range of page designs gives the site room to grow as the product or service offering expands.
The Event Planner
The Event Planner template can improve conversions by using strong imagery and carefully structured sections to showcase an event business visually. This allows prospective clients to see the quality and style of the service quickly, while clear content pathways can move them towards an enquiry or booking.
The Wellness
The Wellness template can improve conversions by creating a calm, professional environment that encourages visitors to spend time understanding the service. Its cohesive visual design helps build trust and communicate expertise, while dedicated pages and content can answer questions before directing visitors towards booking or making contact.
The Healthcare
The Healthcare template can improve conversions by combining a strong professional identity with clear navigation and prominent calls to action. Visitors can quickly find the information they need, while mobile-friendly performance and a structured homepage help reduce friction for people looking for a healthcare service.
The Spa
The Spa template can improve conversions by creating the relaxed, premium atmosphere customers expect before they have even made contact. Consistent imagery, colours and layouts reinforce the brand experience, while booking functionality can take visitors directly from discovering a treatment to arranging and paying for an appointment.
The Boutique
The Boutique template can improve conversions for hotels, restaurants and Airbnb businesses by using high-quality imagery to sell the experience rather than simply listing features. Clickable images lead visitors towards relevant information, while integrated booking functionality makes it easier to turn interest into a reservation.
The Office
The Office template can improve conversions for professional businesses by combining credibility with a more contemporary presentation than a conventional corporate website. Its clear homepage structure and persistent navigation help potential clients understand the business quickly, find relevant services and take the next step towards an enquiry.
The Specialist's
The Specialist's template can improve conversions by combining a simple, confident design with strong visual presentation. It gives property, interiors and construction businesses a way to showcase expertise and completed work without unnecessary distractions, while multiple page options provide space to answer the questions potential clients need answered before contacting the business.
The Pie
The Pie template can improve conversions by giving food businesses a simple one-page website where customers can find everything they need without navigating through multiple pages. Anchor links take visitors directly to the relevant section, while mobile-friendly design and local-search visibility help capture customers who are ready to visit, order or enquire.
The Delicious
The Delicious template can improve conversions by making a food, drink, events or hospitality brand visually appealing while keeping the route to booking clear. Strong calls to action, engaging visual details and the option to add booking and payment functionality help turn appetite and interest into an actual reservation or enquiry.
The Media
The Media template can improve conversions by allowing creative and media businesses to make an immediate visual impact. Its punchy one-page format puts the work and brand message front and centre, helping potential clients understand the quality of the business quickly and giving them a straightforward route towards making contact.
The Gorgeous
The Gorgeous template can improve conversions by creating a polished, premium environment for coaching, wellbeing and lifestyle businesses. Its connected visual sections help visitors follow the story of the brand and understand the offer, while strong presentation can build confidence before the visitor reaches the point of booking or enquiring.
The Photographer's
The Photographer's template can improve conversions by making the photographer's work the main selling point. Large visual content allows prospective commercial clients to assess the quality and style of the work quickly, while the ability to add branding, a shop and clear contact pathways helps turn that initial visual impact into an enquiry or purchase.