Your Home page is the most important page. Here are some tips.

Best Squarespace home page practices

Creating an effective home page on Squarespace is essential for capturing visitors' attention and converting them into clients. Here are some best practices to ensure your home page is both attractive and functional:

1. Clear and concise headline

Your headline should immediately communicate who you are and what you offer. For a yoga instructor, this might include your specialty and the benefits clients can expect.

2. Strong visuals

Use high-quality images or videos that showcase your work. Authentic visuals build trust and create an emotional connection.

3. Simplified navigation

Keep the navigation menu easy to understand with clear categories like Services, About, Testimonials, and Contact. This helps users find information quickly.

4. Call to action (CTA)

Include prominent CTAs such as “Book a Consultation,” “Contact Me,” or “Learn More” that guide visitors toward the next step.

5. Social proof

Incorporate testimonials, reviews, or client success stories. Social proof reassures potential clients of your expertise and reliability.

6. Mobile optimisation

Ensure your home page looks great and functions smoothly on all devices. Our templates are all perfectly optimised for a mobile.

7. Quick load times

Choose optimised images and keep your design clean to improve site speed, reducing bounce rates.

8. Consistent branding

Use consistent colours, fonts, and tone throughout the page to reinforce your professional identity.

9. Contact information

Make your contact details or a contact form easily accessible on the home page for quick client communication.

10. Highlight your unique value

Clearly present what differentiates you as an expert in your field whether that’s a unique product, training method, certified expertise, or a unique approach.