How should I structure the page headings on my Squarespace website?
How to Structure Page Headings on Your Squarespace Website for Best SEO
Proper heading structure is crucial for both user experience and search engine optimisation. Here’s how to optimise your page headings on Squarespace for best SEO results:
1. Use One H1 Heading per Page
The H1 tag is the most important heading for SEO.
Each page should have a single H1 that clearly describes the main topic.
Typically, your page title serves as the H1 and should contain relevant keywords.
2. Organize Content with H2 Subheadings
Use H2 headings to break the content into logical sections.
H2s help search engines understand the structure of the page and improve readability.
Incorporate secondary keywords naturally within H2s.
3. Use H3 and Lower Headings for Further Subsections
If necessary, use H3, H4, and so forth to divide sections under H2 headings.
These lower-level headings maintain hierarchy and guide users through complex content.
4. Keep Headings Descriptive and Concise
Headings should accurately reflect the content beneath them.
Avoid keyword stuffing; prioritize clarity and relevance.
5. Maintain a Logical Heading Hierarchy
Do not skip heading levels (e.g., jumping from H1 to H4).
Proper nesting signals clear content structure to search engines.
6. Customize Headings within Squarespace
Use the built-in text editor to assign heading levels.
Avoid styling text as headings without using actual heading tags, as this won’t benefit SEO.
Summary
Use one H1 per page as your main title.
Organise sections with H2 headings incorporating secondary keywords.
Use H3 and lower headings for subsections.
Ensure a clear, hierarchical structure with descriptive and concise headings.
Following this approach will improve your Squarespace site's SEO by making your content easy to navigate for both users and search engines.