Which is our best Squarespace website template for an e-commerce website?
The three templates below work well with shops. All of our templates can be supplied with an e-commerce shop if you need one.
This is a new design. Very modern magazine style layout. We could help you set up your online shop and get you selling your products.
View this design
Looking for something a little bit quirky but not too 'out there’. This design would suit any business. Lots of choices for page layouts and customisable design.
View this design
The perfect website for any services business. Just change our text and images to your own content. Nice conservative layout that is easy to make into your own website.
View this design
Our Store Template is one of our best Squarespace website template for an e-commerce website.
The Store template is one of our premium Squarespace website templates, specifically aimed at product-based businesses and online shops. It’s a design for a business selling products online, with a modern, magazine-style approach.
The template is listed at £195.
View all of our templates here
What makes it interesting
The Store seems particularly suited to a brand where visual presentation is important. It was designed for:
Online shops and product businesses
Beauty and lifestyle brands
Wellness businesses
Magazine/editorial-style brands
Businesses with strong branding requirements
Its layout is intended to give products and imagery considerable prominence rather than looking like a basic, utilitarian e-commerce website. It’s a “modern magazine style layout.”
Squarespace platform
It's built for Squarespace 7.1 / Fluid Engine, so the underlying site can be edited within Squarespace rather than requiring you to code the website yourself. Squareguru says its templates allow changes to things such as typography, colours, imagery, content and calls-to-action.
That is an important distinction: you're essentially buying a professionally designed starting point for a Squarespace website, rather than buying a standalone e-commerce platform.
Is it actually an online-shop template?
Yes.The Store as its template for “products or online shop,” and says that its templates can incorporate a shop.
So you'd still be using Squarespace's e-commerce functionality for things such as products, checkout and payments; the design and site structure includes all that functionality.
You're getting the template/design, and you'll still need to put in your own:
Product photography
Product descriptions
Branding
Logo
Colours/fonts
Product catalogue
Shipping and payment configuration
Legal/policy pages
Domain and Squarespace subscription
We offer help with customisation, so there is support available if you don't want to do everything yourself.
The Store is one of our more compelling templates. Its magazine/editorial styling should work particularly well if you have good photography and want the website to feel like a brand experience rather than an online catalogue.
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Below are our thoughts on what you’ll want to include on your new shop website.
An e-commerce website needs to do three things well: help people find products, convince them to buy, and make buying easy and trustworthy.
1. Homepage
Clear brand identity/logo
Strong headline/value proposition
Featured products or categories
Promotions/offers where relevant
Clear Shop Now / Browse Products calls to action
Search bar
Navigation menu
Trust signals (reviews, guarantees, delivery information)
2. Product catalogue
Product categories
Product listing/grid pages
Filters (price, size, colour, brand, etc.)
Sorting
Search functionality
Pagination or infinite scrolling
Product availability/stock status
3. Product pages
Each product should ideally have:
High-quality images/video
Product name
Price
Sale/discount price if applicable
Product description
Key features/specifications
Variants (size, colour, quantity, etc.)
Stock availability
Add to Cart button
Buy Now option
Delivery/returns information
Customer reviews and ratings
Related/recommended products
4. Shopping cart
Products and quantities
Ability to change/remove items
Subtotal
Shipping costs
Taxes/VAT where applicable
Discount/promo-code field
Estimated total
Clear Checkout button
5. Checkout
This is one of the most important parts.
It should include:
Guest checkout
Customer/contact details
Shipping address
Delivery options
Payment method
Order summary
Discount codes
VAT/tax information where appropriate
Final total
Clear confirmation before payment
Secure payment processing
6. Customer account
Useful features include:
Sign up/login
Order history
Order tracking
Saved addresses
Saved payment methods
Wishlist
Returns/refunds
Account settings
You don't necessarily need to force customers to create an account—guest checkout is important.
7. Trust & reassurance
Especially important for an unfamiliar store:
Customer reviews
Secure payment indicators
Clear returns/refund policy
Shipping information
Contact details
About Us page
Privacy policy
Terms & conditions
Cookie information/consent where required
Company/business information
8. Search & discovery
A good store should make it easy to find something quickly:
Prominent search
Autocomplete/search suggestions
Filters
Categories
Related products
Recently viewed products
Personalised recommendations where appropriate
9. Mobile experience
A large proportion of e-commerce traffic can come from phones, so the site should be:
Fully responsive
Fast-loading
Easy to navigate with one hand
Equipped with large tap targets
Simple to checkout on mobile
Optimised for mobile payment methods
10. Post-purchase experience
Don't stop at the payment screen:
Order confirmation
Confirmation email
Shipping notifications
Tracking
Delivery confirmation
Returns/exchanges process
Customer support
11. Business/marketing functionality
Behind the scenes, you'll usually want:
Product/inventory management
Order management
Customer management
Analytics
Conversion tracking
Discount/promotion system
Email marketing integration
Abandoned-cart recovery
SEO
Social media integration
12. Technical essentials
The foundation should include:
HTTPS/SSL
Fast performance
Reliable hosting
Secure payment processing
Backups
Accessibility
SEO-friendly URLs and metadata
Analytics
Error handling
Security against common attacks
A simple e-commerce structure
Home
→ Shop
→ Categories
→ Product page
→ Cart
→ Checkout
→ Order confirmation
And alongside that:
About | Contact | FAQs | Shipping | Returns | Privacy | Terms | My Account
Give us a call. We’e available Mon-Sat 9am-6pm 020 8333 0151.