We can help you redesign your Squarespace website.
Redesigning a Squarespace website isn’t just about making it look better—it’s about making it work better. The best approach combines strategy, structure, and design, rather than jumping straight into templates and colours.
Here’s a clean, effective way to do it:
1. Start with the goal (not the design)
Before touching anything, get clear on:
What is the site supposed to do? (sell, generate leads, showcase work, etc.)
Who is it for?
What’s not working right now?
A redesign without this step usually just creates a prettier version of the same problems.
2. Audit your current site
Go through your existing Squarespace site and note:
Pages with high/low traffic (check analytics)
Confusing navigation or dead ends
Outdated or weak content
Slow-loading pages or clutter
Keep what works, fix or remove what doesn’t.
3. Fix your site structure (this is huge)
Most redesigns fail because of poor structure, not design.
Think in terms of:
Clear navigation (5–7 main items max)
Logical page hierarchy
Strong call-to-action paths (e.g. “Contact”, “Buy”, “Book”)
Sketch a simple sitemap before opening Squarespace.
4. Choose the right Squarespace template (or version)
Squarespace (especially 7.1) lets you customise heavily, so:
Focus less on the demo look
Focus more on layout flexibility
Pick something that matches your content type:
Portfolio-heavy → visual layouts
Service business → conversion-focused sections
Blog → strong typography & readability
5. Redesign page-by-page (not all at once)
Work in priority order:
Homepage
Key conversion pages (services/products)
About page
Supporting pages
Each page should answer:
What is this?
Why should I care?
What should I do next?
6. Use a simple, consistent design system
Avoid overdesigning. Stick to:
2 fonts max
2–3 main colors + neutrals
Consistent spacing and section styles
Squarespace works best when you lean into clean, modular sections.
7. Optimise for mobile early
Don’t leave mobile until the end—Squarespace auto-adjusts, but:
Check spacing
Resize images
Simplify layouts
Most users will see your mobile version first.
8. Improve content, not just visuals
A redesign is the perfect time to:
Rewrite headlines (clear > clever)
Add social proof (testimonials, logos)
Improve CTAs (“Get a Quote” > “Submit”)
Good design can’t save weak messaging.
9. Test before publishing
Before going live:
Click every link
Test forms
Check loading speed
View on multiple devices
Even small friction points kill conversions.
10. Iterate after launch
The best sites evolve. After launch:
Track behaviour (scroll, clicks, drop-offs)
Improve based on real data
Keep refining
Quick pro tips (Squarespace-specific)
Use Fluid Engine for better layout control (Squarespace 7.1)
Don’t overload with animations—they slow things down
Use high-quality images, but compress them
Reuse sections to maintain consistency