Squarespace website designers and UK experts. We are design and SEO Specialists.

The Squarespace platform began life in 2004 as a template-based website builder. It made it straightforward for anyone with no prior knowledge of website design to create their own site. All you needed to do was pick a template, add your content, and customise it yourself. It really was a revelation. Businesses and individuals no longer had to pay large sums to a professional web designer when they could build something themselves.

Move ahead from those early days to 2025 and into 2026, and that template website you built at your kitchen table during lockdown may no longer look as fresh or modern.

Squarespace makes it simple to refresh your site—you don’t need to start from scratch. The easiest route is to select a new template, and in many cases you can migrate your site from an older, clunkier template to the newer 7.1 system, which operates without the same rigid template constraints. Fluid Engine, released in 2022, gives you far greater design flexibility than before. On the new version you’re not limited by the old structure, so you can significantly improve both your design and your SEO.

Keeping your website current matters. Google prioritises regularly updated content because fresh content tends to be more relevant and therefore a better match for people searching for your products or services. Many of these updates are things you can handle yourself—and yes, you can still do most of it right from your kitchen table.