A Squarespace website template for business that needs a bold website.
The Brand template is a premium Squarespace website design aimed at businesses where branding and visual identity are more important than having a highly complicated website structure.
Bold layout. This layout would compliment a brand. If you have a strong message, a set of colours and logos.
View this design
This design is for a “brand or business that needs a strong simple design”. More specifically, it suits a business that already has a strong visual identity — colours, logos and imagery — and wants the website to make those elements prominent.
So the basic philosophy is:
Keep the website relatively simple and let the brand do the talking.
The design philosophy
The Brand is essentially a bold, brand-led layout, particularly appropriate when you have:
a strong brand message
established brand colours
a logo/identity
good photography or imagery
a desire for the website to communicate a distinctive style.
For example, it could work well for:
a creative agency
fashion/lifestyle brand
personal brand
design studio
photographer
consultancy with a strong identity
architecture/interiors business
premium service business
independent product brand
events/creative business
hospitality brand
What makes it different
The biggest selling point is simplicity.
Rather than filling the screen with lots of conventional business sections, the design gives the brand identity room to breathe.
That is particularly useful if your selling proposition is something like:
“Here's who we are → here's what we do → here's our work → here's why you should talk to us.”
rather than:
“Here's 17 different services → here's a pricing table → here's a huge FAQ → here's our blog → here's six forms.”
Who I'd recommend it for
I'd particularly consider it if your business already has a reasonably developed visual identity.
For example, suppose you have:
Logo
A distinctive wordmark or symbol
Colours
2–4 recognisable brand colours
Typography
Established fonts/type style
Photography
A coherent set of professional images
Brand personality
A clear idea of whether you're premium, playful, minimalist, rebellious, luxurious, etc.
Then The Brand can provide the website structure around that identity rather than forcing you to redesign your brand around the template.
What you get from Us:
Our general template proposition is that you buy a pre-designed Squarespace site, rather than starting from an empty Squarespace installation.
Our templates are designed to be customised with your own:
text
images
colours
fonts
branding
sections
pages
Mobile
This is another important point.
Our templates are designed to work on mobile, and our overall template collection is described as mobile-friendly/responsive.
That's particularly important with The Brand because a visually heavy design can look fantastic on desktop but become awkward on phones if it isn't structured properly.
The advantage of using a pre-built Squarespace design is that you're starting with a layout that Squareguru has already designed for that environment.
Price £195.00
ackage.
You're not buying:
a new logo
a brand strategy
a complete visual identity
professional photography
copywriting
a marketing strategy
Instead, you're buying the website design/template.
The template is intended to showcase an existing brand, rather than create the brand from scratch. Squareguru explicitly positions it around businesses that already have colours, logos and imagery they want to bring through into the website.
My assessment
I'd rate the concept of The Brand quite highly if your priority is a strong-looking brand website rather than a feature-heavy website.
The biggest strength
The real strength is that your business doesn't have to look like a generic Squarespace website.
You can take:
your identity + your photography + your copy + your colours
and put them into a deliberately designed framework.
That's the reason our clients choose The Brand over simply picking a standard Squarespace template.
Squareguru's broader philosophy is essentially that the difficult part of creating a website isn't necessarily putting content into Squarespace — it's finding a design structure that makes that content work.
The Squarespace platform began life in 2004 as a template-based website builder. It made it straightforward for anyone with no prior knowledge of website design to create their own site. All you needed to do was pick a template, add your content, and customise it yourself. It really was a revelation. Businesses and individuals no longer had to pay large sums to a professional web designer when they could build something themselves.
Move ahead from those early days to 2025 and into 2026, and that template website you built at your kitchen table during lockdown may no longer look as fresh or modern.
Squarespace makes it simple to refresh your site—you don’t need to start from scratch. The easiest route is to select a new template, and in many cases you can migrate your site from an older, clunkier template to the newer 7.1 system, which operates without the same rigid template constraints. Fluid Engine, released in 2022, gives you far greater design flexibility than before. On the new version you’re not limited by the old structure, so you can significantly improve both your design and your SEO.
Keeping your website current matters. Google prioritises regularly updated content because fresh content tends to be more relevant and therefore a better match for people searching for your products or services. Many of these updates are things you can handle yourself—and yes, you can still do most of it right from your kitchen table.