Improve SEO on a Squarespace Website. What’s true and what’s not.

Have you ever received an email from a specialist SEO person who gives you a list of all the things they can do to optimise your website? We do too and it’s often a generic response to a post we’ve made about SEO on Squarespace websites!

So as far as we can see most of what you hear is designed to take your money and a lot of it isn’t correct.

So, What’s true?

It’s true that every Squarespace website or for that matter any website on any other platform needs to be optimised so Google can rank it and understand what the website is about.

It’s also true most website owners don’t optimise their websites.

It’s true that all of your SEO fields need to be filled in, your page descriptions need to describe what’s on the page and all of the images need to be labelled and the Meta information changed. Google can’t read images so you need to make it easy for them.

It’s true that Blogs and regular content is very good for SEO. Google loves regular content. Write a Blog every month if you can, put it on your socials.

It’s true that duplicate content and lists of keywords and locations can seriously damage your SEO. Google calls it ‘Keyword stuffing’.

Taking content from other websites and calling it your own is also a no no. Google knows everthing.

It’s true the inbound and outbound links are good for SEO.

What’s not true?

You don’t need to have an ongoing contract with one of these companies that tells you that you need their services. Please ignore these emails.

SEO is gradual, Google moves very slowly. Many will tell you they can fix your SEO quickly. This is simply untrue. Take your time and only post good content.

I’m not going to name names but that website that ends in ‘rush’ will make you believe your website is rubbish when it probably isn’t. Good content that users read that has a low bounce rate is so much stronger than a page loading 1 millisecond slower than another. Please don’t let that website throw you into the arms of the many unscrupulous SEO specialists.

Believe your website designer. We know all about this stuff and how important it is.

Writing blogs with lots of keywords shoved in everywhere. As above this is called ‘keyword stuffing’. Google wants to serve up relevant websites and good content is what Google wants to see. Google can tell if users are bouncing off pages because the content is poorly written.