Squarespace SEO Specialists UK.

We are Squarespace website designers and we also provide a specialist SEO improvement service.

Here are some basic tips if you prefer to work on your website yourself.

• Enable SSL: Squarespace automatically includes free SSL certificates, which is a key ranking factor for Google. Ensure it's active in your settings.

• Mobile Optimisation: Version 7.1 allows independent customisation of the mobile layout using Fluid Engine. Since Google favours mobile-friendly sites, ensure your mobile view is visually appealing and easy to use.

• Automatic Sitemap: Squarespace automatically generates and updates a sitemap.xml. Verify your site with Google Search Console and submit this sitemap to help Google index your pages efficiently.

• Clean URLs: The platform provides clean URL structures. Customise your URL slugs to be short, descriptive, and contain relevant keywords (separated by hyphens).

• Image Optimisation: Compress images (aim for under 250KB) before uploading to improve site speed. Use descriptive file names and add detailed alt text to all images to aid accessibility and search engine understanding. 

On-Page SEO and Content

• Keyword Research: Identify the words and phrases your target audience uses. Use tools like Google Keyword Planner to find a balance of high-volume and low-competition keywords.

• Strategic Keyword Placement: Integrate keywords naturally throughout your content, especially in:

  • Site titles

  • SEO titles and descriptions (for homepage, pages, and collection items)

  • Headings (using a clear H1, H2, H3 hierarchy)

  • Body text

• Quality Content: Create high-quality, in-depth content (e.g., blog posts over 1,500 words) that provides real value and demonstrates expertise (E-E-A-T).

• Internal Linking: Link related pages and blog posts using descriptive anchor text. This helps search engines understand your site's structure and keeps visitors engaged longer.

• Unique Titles/Descriptions: Ensure every page, product, and blog post has a unique, engaging SEO title and meta description. Squarespace 7.1 has built-in fields for these in the page settings.

• Utilise Squarespace AI: Use the built-in AI tools in 7.1 to generate SEO page descriptions or alt text suggestions if you need help getting started. 

Monitoring & Maintenance

• Integrate Google Analytics: Connect Google Analytics to track performance metrics, traffic sources, and conversions.

• Monitor Search Console: Regularly check Google Search Console for crawl errors, performance reports, and mobile usability issues.

• Fix Broken Links: Periodically audit your site for broken links using tools like Screaming Frog and implement 301 redirects to maintain user experience and SEO value.

• Local SEO: If you have a physical location, optimise your Google Business Profile with accurate information, hours, and photos to boost local visibility.