Squarespace SEO specialists.
We are Squarespace specialists and as designers we include all of the SEO required in our design packages.
Most poor performing websites don’t get served up as a search result because Google either don’t understand them, they load too slowly or the haven’t been indexed by Google at all.
New content on a website is very important to Google as it means that if a website is up to date it’s more relevant than a website without new content. This is why adding blogs regularly is such an important part of an ongoing SEO programme.
Writing blogs is by far the best SEO improvement strategy there is. There are also many important elements on your website that must be in place first.
Below is a typical list of some of the work we would carry out.
We begin by performing a thorough speed test on your website to evaluate how quickly your pages load. Since Google does not rank slow websites favourably, we focus on making essential improvements to enhance loading times. For example, we optimise images that are unnecessarily large to reduce page weight and boost speed.
Next, we analyse your website analytics to identify pages with high bounce rates. These pages are targeted for enhancements aimed at improving user engagement and retention.
We ensure that all SEO elements and page description fields are properly completed, with consistent, site-wide descriptions in place to improve search engine visibility.
Blogs remain one of the most effective tools for increasing search engine presence. We review your existing blog content closely, making improvements, or add blog posts if you’re just starting. Importantly, we prioritise well-written posts without keyword stuffing or excessive lists of locations or service areas.
Blog titles, headings, and categories are refined to include relevant key phrases, helping to boost SEO performance. Similarly, we audit the use of headings (H1, H2, etc.) throughout your site to guarantee a logical hierarchy that supports readability and SEO best practices.
Your website’s navigation structure is optimised and a sitemap is submitted to Google, facilitating better indexing and user experience.
Website structure is analysed from the perspective of user journeys. Pages with high bounce rates or confusing navigation paths are redesigned to create a clearer, more engaging experience, which is crucial for maintaining search rankings.
Although inbound and outbound links have diminished in SEO importance, we ensure proper linking within blogs and identify opportunities for partner credits or relevant external links.
All images across the site are assigned descriptive alt text, enabling Google to understand their content. Images are also optimised for resolution and speed, contributing to overall performance and relevance.
We eliminate any repeated text or duplicate content, making necessary corrections to uphold content quality and SEO ranking.
Recognising that over 60% of users in the UK access websites via mobile devices, we focus on mobile optimisation. This includes creating effective landing pages with clear calls to action that guide users to the information or services they need quickly and efficiently.