How to improve the SEO on a Squarespace website yourself.

Improving SEO on a Squarespace website involves a combination of on-page optimisation, technical adjustments, and content strategy. Here’s how to enhance your Squarespace site’s SEO effectively:

1. Use SEO-Friendly URLs

• Customise page URLs to be short, descriptive, and keyword-rich.

• Avoid unnecessary words or numbers.

2. Optimize Page Titles and Descriptions

• Write unique, clear, and keyword-focused page titles (under 60 characters).

• Create concise meta descriptions (under 160 characters) that encourage clicks.

3. Utilize Header Tags Properly (H1, H2, H3)

• Use a single H1 tag per page that includes primary keywords.

• Break content with H2 and H3 tags containing secondary keywords to improve readability.

4. Add Alt Text to Images

• Include descriptive, keyword-relevant alt text for all images to improve accessibility and SEO.

5. Create Quality, Keyword-Targeted Content

• Produce informative content that addresses your audience’s needs and incorporates relevant keywords naturally.

• Avoid keyword stuffing.

6. Enable SSL Security

• Ensure that your site uses HTTPS, which Squarespace provides by default, for better rankings and user trust.

7. Improve Site Speed

• Compress images before uploading to reduce load times.

• Limit the use of heavy scripts or excessive animations.

8. Connect Google Search Console and Analytics

• Integrate Google Search Console to track indexing status and keyword performance.

• Use Google Analytics to monitor traffic and user behavior.

9. Use Structured Data and Sitemaps

• Squarespace automatically generates a sitemap; submit it to Google Search Console.

• Use built-in SEO features to add structured data where applicable.

10. Optimize Mobile Experience

• Ensure your site design is fully responsive.

• Test the mobile version for usability and speed.

11. Build Backlinks and Social Signals

• Promote your site through relevant directories, partner websites, and social media channels.

• Engage in content marketing strategies that earn credible backlinks.

12. Regularly Update Content

• Keep your site fresh by updating existing pages and adding new blog posts or resources.

Implementing these strategies systematically will improve your Squarespace website’s visibility and rankings in search engine results over time.