Essential things to have on your Squarespace website Home page.

A homepage must include a clear headline with your unique value proposition, easy-to-use navigation, a call-to-action to guide visitors, visually appealing images or video, social proof like testimonials, and a concise overview of your products or services to answer what you do and who you help. A prominent logo, contact options, and a well-designed footer also enhance user experience and build trust.  

Essential Elements

• Headline & Subheadings:

  Clearly state who you are, what you do, and the unique benefits you offer to immediately capture attention. 

• Clear Navigation:

  A simple and intuitive menu helps visitors find what they're looking for, reducing frustration and improving site usability. 

• Calls-to-Action (CTAs):

  Guide users on what to do next, whether it's "learn more," "shop now," or "contact us". 

• Visuals:

  Use high-quality images or videos that are relevant to your brand and offerings to make the page more engaging. 

• Social Proof:

  Include testimonials, reviews, or client logos to build trust and credibility. 

• Product/Service Overview:

  Briefly showcase your main offerings with clear descriptions and links to learn more. 

Key Design & Content Considerations

• Branding:

  Place your logo prominently in the header to help visitors recognise your brand immediately. 

• Hero Section:

  This is the most important section at the top of the page; it should grab attention and make your core message clear. 

• About/Mission Snippet:

  A brief overview of your company or mission helps visitors understand your purpose. 

• Contact Information:

  Make it easy for visitors to get in touch with you by providing clear contact options. 

• Footer:

  Include essential links, contact details, and other important information at the bottom of the page. 

• Mobile Responsiveness:

  Ensure your homepage looks and functions well on all devices, not just desktops.